Magento is open-source
Enough has already been said about how open source software is giving a tough time to proprietary software. In fact, Magento is the only open-source software that made it to the Magic Quadrant. Open source software provides enterprises to invest in technologies and avoid humongous license fees. It is specially beneficial to those who have internal expertise on platforms like Magento.
Magento has a fairly large ecosystem
Magento has a catalog of over 6,000 free and paid extensions. These extensions apart from enhancing the capability of the software also explain the trust developers have for it. Similarly being backed by eBay and having more than 200 industry and solution partners means Magento has over the time established a very large reach.
Magento covers the quarter of e-commerce market
In a research published by aheadWorks, Magento Community Edition has a growing share of 24.8% of e-commerce market. In fact, 3.8% of e-commerce sites appear to be using Magento Enterprise Edition. Nike, Olympus, Lindt and several other businesses are among the increasing number of companies moving to this platform.
Magento has lower TCO (Total Cost of Ownership)
Even amongst the businesses using the enterprise solution, lower ownership cost and quicker implementation has been the primary reason of choosing Magento. Though there is still a lot that is missing from making Magento a complete e-commerce solution, businesses have shown satisfaction with the product, its transaction and shopping cart management, and user interface.
Final Words
Magento 2.0 is in development from past couple of months and the new version will determine the course Magento is choosing for its future. Rumors are of Magento bringing some dramatic changes including separating front-end from the back-end and allowing modules to be grouped in logical components. All of this will extend its capabilities as a competitive solution, but will also provide great opportunity for businesses that want to extend its functionality by integrating it with CRM, CMS or even Big Data operations.